Patria Studio

Sismo Apparel.

Sismo was born in the Argentine urban scene, rooted in skate and hip hop culture. Over time, the brand carved out its own territory: a recognisable attitude, a loyal community, and an aesthetic that needed no explanation.

The challenge was to grow without betraying that origin. To move from niche to mainstream without becoming generic, expanding the audience to the 20–40 range without losing character. This new chapter is built on quality basics and a more refined identity, but with the same energy as always.

We developed an identity that has nothing to prove. Minimal, precise, sure of itself. A brand that knows where it stands and feels no need to spell it out. Embrace the line captures that stance: the comfort of being who you are, without excess or disguise.

The redesign covered every touchpoint: logo, packaging, web, campaigns, graphics and retail spaces. A yellow line marquee runs across each storefront, adapting to the width of each space without losing impact. Different store, same brand.

Branding

Interiorism

Packaging

Sismo_Apparel_Campaign_©StudioPatria.webp

Sismo_Apparel_Posters_©StudioPatria.webp

Sismo_Apparel_Storefront-_©StudioPatria.webp

Copia-de-Sismo_Apparel_Store_©StudioPatria.webp

Sismo_Apparel_Store_out©StudioPatria.webp

Sismo_Apparel_Billetera_©StudioPatria.webp

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Sismo Apparel.

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